| 01/19/2008
A Letter to the Arts Community
It is with great sadness that, after two incredible years, we must announce
the closing of the Portland Art Center’s exhibition facility at NW 5th
and Couch. We have been taking a long, hard look at the financial equation
as it exists. Like many local non-profits, we find that the financial
responsibilities necessary to continue the facility model of operations
are huge. We had a tremendous response to our December fundraiser, and
PAC was able to balance its 2007 budget. However, the funds needed to
operate in 2008 are projected to far exceed those of the previous year.
PAC requires an annual budget of at least $400,000 to operate our three
large gallery spaces, a website and appropriate staff. We find that, despite
our best efforts, this model is no longer feasible and we must shift our
operations. The non-profit entity will continue, transforming into a project-based
organization with a volunteer staff focused on our mission of building
and fostering artist communities.
History
PAC was founded by Bryan Suereth and Gavin Shettler in the fall of 2002,
with the dream of creating a contemporary art center that would provide
alternative exhibition space and information resources. We wanted to create
an organization that would directly serve the burgeoning arts community
in Portland. Like many non-profits, we started with no financial backing
- just ambition, grit, and the desire to make a positive impact on our
city.
Our first great success was The Modern Zoo, an exhibition produced in
St. John’s during the summer of 2003 with over 300 participating artists
and 10,000 visitors. The response by artists and the public to this show
demonstrated the huge demand for alternative visual arts programming in
our city. PAC moved to its first space on SW Belmont in the winter of
2004. This small facility operated on the drive and passions of volunteers,
artists, and an engaged board of directors. It was a bare bones space
that could be funded directly by the board. We started both a membership
program and a grant-writing program that began to see positive but modest
results.
The Promise of a New Space
In 2005, PAC was approached by David Gold, a developer with a new building
complex located in the heart of the city. Mr. Gold invited PAC to be the
anchor tenant for the Goldsmith Building complex, providing us with a
10,000 square foot space and a landlord who was sympathetic to the difficulties
of a non-profit and committed to providing below market rent. We believed
that this ambitious leap of faith would be the first step in creating
a real and lasting contemporary arts center for Portland. Our belief was
founded on the idea that this risky move towards dynamic, large-scale
exhibitions would attract the patronage and support and create a sustainable
organization.
Indeed, financial support changed drastically with the move. Grants increased
dramatically and our membership program expanded to cover 20% of our annual
budget. The facility also provided a means of generating income through
the rental of gallery space. After years of working various jobs, Shettler
received his first paycheck as a full time employee of PAC in 2006. Kelly
Rauer was paid marginally for her dedication, drive, and incredible skill.
At times, she worked up to four other jobs while managing volunteers,
exhibitions and press releases. In 2007, both finally received full time
annual salaries, determined by the board.
The new facility provided space for up to six exhibitions to occur each
month. Our first year drew an attendance of 15,000 and PAC established
itself as a must-see stop on Portland’s First Thursday art walk. In the
last two years, we mounted 72 exhibitions and welcomed over 40,000 visitors
to our space. We provided opportunities for over 25 organizations and
700 local and regional artists, along with artists from Chicago, New York,
L.A. and Paris. Artists at PAC exploited a freedom found at few other
venues. John Mace poured six truckloads of sand through two floors of
the building. Scott Wayne Indiana imbedded 39 axes in the ceiling. Blue
Sky Gallery’s Grid Project showed 3,000 photographs by 25 artists. J.D.
Perkins and Anne Thompson created a huge site-specific sculpture with
6,000 earplugs, 11,000 cigarette butts, 865 beer cans, 1,000 pounds of
clay and a myriad of other materials.
The Portland Art Center’s mission has always consisted of two parts: in
addition to a facility to house alternative exhibitions, we envisioned
a resource center that would function as an information and communication
hub for the contemporary arts. To this end, PAC produced the first Guide
to the Visual Arts in Portland in 2006. This innovative guide map listed
all exhibition spaces in the city free of charge. The first publication
of 20,000 copies included 180 listings. Our second Guide to the Visual
Arts was produced with 25,000 copies and 205 venues listed. PAC teamed
up with city commissioner Sam Adams to develop the region’s first web-based,
open-source, comprehensive arts calendar that will connect all of the
contemporary arts community and provide a new level of public accessibility.
With the help of the commissioner’s office, we wrote four grants and raised
$30,000 in 2007. Over 300 programming hours have been invested in this
multi-functional site, which is scheduled to launch in April 2008. For
a complete project update, please contact Jesse Beason of Commissioner
Sam Adams’ office.
2007 has been a year of profound change for the organization. While funding
for PAC increased, it was apparent that a new type of board was needed.
We wanted to transition from our dedicated founders to new board members
who held a higher level of financial, professional and non-profit experience.
As a step towards accomplishing this goal, we reached out to key artists
with deep networks in the arts and business community, with the goal of
creating a board culture that would have the capacity to sustain PAC.
Those who served did so with great commitment and sacrifice but the goal
of attracting strong community leaders to the board did not materialize.
A Shift of Focus
It saddens us deeply to close our doors and to cancel all of the incredible
programming in place for 2008 and beyond. Despite all of PAC’s successes,
it has been very difficult to create the infrastructure that a facility
like 5th and Couch needs. Over the past two years, we have worked tirelessly.
With the help of volunteers and interns, we were able to do the work of
six full time employees. Unfortunately, we have exceeded our capacity
to maintain this large facility. After close and painful scrutiny, we
have come to the conclusion that the necessary staff and support are still
too far off. We simply needed more time. Within the next year, we were
on target to receive several large grants, to hire additional staff members
and to build our contributor base. Our December fundraiser demonstrated
a high level of community support. However, we still lacked the high-level
individual donors and experienced board that would buy us more time and
pave the road toward financial stability.
PAC will evolve into its next stage. First we plan to finish the website
project, implementing and maintaining its operation. Along with the current
board we will reassess our role in the community to determine how we can
best serve. Freed from the constraints of managing a large facility, we
are shifting to a flexible, project-based organization. We open the future
to our primary mission - providing resources and mounting innovative exhibitions.
A special thanks goes out to the many organizations and individuals who
have supported us over the years. We must thank all of the board members,
the incredible artists, volunteers and interns have worked so hard to
make this facility a reality. The dream of a contemporary art center in
Portland is one we have all shared.
With kind regards,
Portland Art Center
Gavin Shettler
Executive Director
Kelly Rauer
Director of Programs
And Board Members Seth Nehil and Rhoda London
The following artists were programmed for 2008. A thank you to
all of them for their hard work and dedication.
Agustina Woodgate
Ben Hirschkoff
Allan Bailey
Jason Frank & Andy Brown
David R. McMillen
Gary Wiseman
James O’Keefe
Heidi Schwegler & Jason Loeffler
Susan Murrell
Anna & Leo Daedalus
W+K 12
Rhoda London
Carolyn Hopkins
Mary Rachel Fanning
OSU BA Students
Noah Nakell
Jacqueline Gordon
OCAC BA Students
Kristine Marx
PNCA Masters
Mary Magsamen & Stephan Hillerbrand
PSU Masters
Vanessa Renwick & Stephanie Snyder - Swap Meet
Hilary Pfeifer
Diane Jacobs
TJ Norris
Working Artists LLC
Daniel Kaven
PICA
Dan Gilsdorf
Chad Stayrook
Stephen Slappe
The Refrigerator Project
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